Privacy; Identifiable Information; and Aggregated Anonymous Data. In order to perform to its specifications, the Platform regularly communicates with IKONA hardware/software/servers during the normal course of operation. To the extent IKONA gains access to any personally identifiable information about Customer (including any Customer Representative) in connection with such communications (“Identifiable Information”), IKONA agrees that it (and/or its contractors) will not ever share such Identifiable Information with other third parties except (i) where pre-approved by Customer, (ii) as required by law, or (iii) to its contractors under obligations of confidentiality as required to support Customer and maintain the Platform. Customer agrees that IKONA and/or its contractors may also collect aggregated anonymous information about device and usage activity (“Aggregated Anonymous Data”) and use, store, analyze, and disclose such Aggregate Anonymous Data to diagnose problems, improve its products or offerings, provide services, and to conduct product marketing, research and development activities. Aggregate Anonymous Data shall only include data or information which is NOT specifically identifiable to Customer. Customer understands and agrees that such Aggregate Anonymous Data shall be owned by IKONA and IKONA shall not be restricted from using or disclosing such Aggregate Anonymous Data in any way.